Creative Direction
Lantern Symphony
Illuminating celebration through artistic expression
An artistic interpretation of Chinese New Year focusing on light, movement, and contemporary design.
Creative Overview
Target Audience
Modern urbanites seeking artistic cultural expression
Mood Keywords
Artistic Luminous Contemporary Graceful Ethereal
Key Elements
- Gradient color transitions (sunset to twilight)
- Soft glowing effects and light trails
- Abstract lantern shapes and patterns
- Flowing, organic compositions
- Minimalist modern aesthetic
Design Details
Primary Colors
#FF6B6B
#FFA07A
#FFD93D
Secondary Colors
#6C5CE7
#A29BFE
#F0F0F0
Primary Typography
Light, airy sans-serif
Secondary Typography
Delicate script for accents
Artistic photography with dramatic lighting and motion
Examples
- Abstract lantern installations with gradient lighting
- Motion blur of festival celebrations
- Close-ups of paper textures with backlighting
- Brand story: Contemporary artistry meets tradition
- Visual mood board with lighting concepts
- Color palette: Sunset gradients and twilight hues
- Sample artistic photography style
- Complete design system with gradient usage
- Photography direction for light and motion
- Digital asset specifications for animations
- Typography with layering techniques
- Lighting design guidelines
- Installation and display requirements
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