Creative Direction
Fortune Pathway
Where tradition meets aspiration in golden harmony
A celebration of Chinese New Year that honors heritage while embracing modern luxury and prosperity.
Creative Overview
Target Audience
Affluent families seeking authentic cultural celebration
Mood Keywords
Prosperous Traditional Luxurious Auspicious Celebratory
Key Elements
- Imperial gold and vermillion red color palette
- Traditional fortune symbols (dragons, phoenixes, clouds)
- Contemporary geometric patterns
- Brushstroke calligraphy
- Premium packaging with metallic accents
Design Details
Primary Colors
#D4AF37
#C41E3A
#8B0000
Secondary Colors
#FFD700
#FDF5E6
#1A1A1A
Primary Typography
Elegant serif with Asian-inspired details
Secondary Typography
Clean modern sans-serif
High-contrast editorial photography with cultural elements
Examples
- Golden fortune symbols on black backgrounds
- Traditional architecture with modern lighting
- Close-ups of calligraphy and silk textures
- Brand story: Heritage meets modern prosperity
- Visual mood board with cultural symbolism
- Color palette: Imperial gold, vermillion, jade
- Sample product photography style
- Complete design system with cultural guidelines
- Photography direction and shot list
- Packaging specifications with metallic treatments
- Typography hierarchy and usage rules
- Vendor requirements for specialty materials
- Cultural authenticity checklist
Export This Direction
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